Use social media to engage customers SIRXMKT002 Parramatta College

Use social media to engage customers SIRXMKT002

About the course

This unit SIRXMKT002 Use social media to engage customers defines the skills and knowledge required to manage the effective use of social media applications when interacting with customers and promoting their products and services. Moreover, this unit is essential for individuals working in customer service or management roles in diverse range of industry sectors where businesses with high social media presence.

What I will learn

This course will provide the skills and knowledge required to

  1. Use of social media platform to meet brand needs and reach target customer including development of social media contents to meet target audiences and promote brand.
  2. Use social media effectively to enhance customer engagement and providing range of support including responding to customer complaints.
  3. Promote products and services using social media tools or applications including promotional activities, promoting special offers etc.
  4. Review social media activities using social media tools or application and identify opportunities to improve customer service experience and report to the relevant personnel for future improvements.


Whilst there are no prerequisites for this course, it is expected that you have adequate language, literacy and numeracy skills, good internet and computer skills to be able to interact with peers, trainers and completing assessments using a computer.

Eligible for Government funding?

NSW Government subsidy may be available for eligible participants when enrolling into the course. Please call 02 96872072 or send an email to to assess your eligibility for subsidised fee. If you are seeking funding, please do not enrol online and contact our office.

How much I will be paying if I am not qualified for the Government Subsidy?

The course price is $575.00

Course Content

The skill set consists of below units of competency:

• SIRXMKT002 - Use social media to engage customers.

Delivery Strategies

This unit can be delivered online self-paced and face to face in a classroom environment at our Western Sydney Skills Hub in North Parramatta over 3 days once a week with an additional 4 hrs per week home learning.

Assessment strategies

Assessments will be conducted in both summative and formative manner to ensure the candidate can perform in accordance with the standard detailed in the relevant Training Package. Assessment strategies may include knowledge questions, projects, Role Play, case study analysis, Observations etc.

Resource Requirements

Learner manuals will be provided at no further cost than the course fee. This course requires the use of computer and internet either in the classroom or at the students’ home or workplace to research the relevant legislations, industry standards and to develop relevant workplace documents.

What if I find that the course is not suitable for me?

We strongly advise you to read the course information, especially who will benefit from this course, the units of competency covered and delivery and assessment strategies. Our enrolment and refund policy is available in our Student Handbook. You can access the Student Handbook by visiting our website or you can contact us on 02 96872072 or email to for a copy of the Student Handbook.

How much work is involved in completing the course?

Please note assessments for this course involve some work both during and after the sessions. You will have maximum of two attempts to submit your assessments. If you are considered Not Yet Competent after the second submission with significant gaps prevailing in your submissions, you may be asked to re-enrol into the course.

Recognition of Prior Learning (RPL)

If you believe you already have skills and experience relevant to the competencies of this course, please let the trainer know for a recognition. Please note that applying for RPL may not automatically result in the issuing of the skill set. In case of any gaps found, you will be advised of those gaps and asked to provide further evidence against your RPL claim. If you are still considered Not Yet Competent (NYC), you may be offered a tutorial for those gaps, which will incur further cost.

Competency Outcome

On successful completion of all required assessments, a Statement of Attainment will be issued form BSB40120 Certificate IV in Business.


The units of competency will provide credit towards BSB40120 Certificate IV in Business.

More information

Should you require further information, please feel free to contact our office on 02 96872072 or email to

Assessments are made against units of competency from the 3 Statement of Attainment in Business (Use Social Media to Engage Customers) SG00008691.
  • Use social media to engage customers (SIRXMKT002)

This course has no current classes. Please the waiting list.